Are you in the process of getting your shop fitted, but don't know what essential factors cannot be sacrificed on? Shop fitting should be about cost-efficiency, but what a lot of shop owners tend to neglect is the shopper experience. By seeing things through the eyes of the everyday shopper, a fitting project can be more successful. Here are 3 tips on how to get it right:
One of the most expensive overheads for any store owner is the lighting, and this gets worse during the winter months when the length of daylight is at its lowest. However, thanks to advances in technology, super bright LED lighting is a cheap way for providing bright lighting. What's more, such lighting is so advanced you won't need to change the light bulbs for decades, if ever.
Creating the right level of ambience for the shopper is going to provide a more positive experience, and, therefore shoppers may be inclined to stay longer. In addition, a well lit up store looks more appealing from the outside. People walking by will be more likely to have a look at what's inside.
2. Storage Space
The more storage space there is the more products you have to offer to your customers. Before the shop fitting project begins, you need to look at your inventory and then decide where everything will go. This will allow you to create a floor plan where related items can be grouped together.
On the other hand, don't cram your shop floor too much, because customers need to be given the freedom to move about. It can be frustrating for customers when there is a lack of ability to move freely throughout the store.
Nowadays, computer aided design programs can be used to map out a floor plan before work begins. By using such a software program, you can be sure that your plan will have adequate space and be able to store all the products you want.
It is wise to install state-of-the-art CCTV cameras to protect your store from theft. The ideal system will have the entire shop floor covered so that nothing is left in a blind spot. The running costs for CCTV can be fairly high if you have a large store. Fortunately, by placing the cameras at strategic viewpoints, you can reduce the number of cameras that are needed. A computer aided design software system can help you achieve the ideal CCTV setup.